Google Algorithm Update 2019: Diversity Update Passes By Without Much Impact

 

June 4, 2019 Diversity Update Roll Out

Just a few days after the incremental June 2019 Core Update, Google has officially confirmed that another update is now part of its Algorithm.  The new Diversity Update is intended to curb multiple search results from the same website from appearing on the first page of Google search. Our first impression about this new tweak is that the impact of it was pretty minor.

But discussions are happening in forums about how the update will impact branded queries, which may require Google to list several pages from the same site.

The announcement about the rollout was made through the official Twitter handle of Google SearchLiaison. The tweet read “Have you ever done a search and gotten many listings all from the same site in the top results? We’ve heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results.”

“This site diversity change means that you usually won’t see more than two listings from the same site in our top results. However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search,” reads the official statement from Google.

One of the major changes to expect after the diversity update is with regards to the sub-domains. Google has categorically stated that sub-domains will now be treated as part of the root domain. This will ensure that only one search result appear per domain.

Here is what Google says “Site diversity will generally treat subdomains as part of a root domain. IE: listings from subdomains and the root domain will all be considered from the same single site. However, subdomains are treated as separate sites for diversity purposes when deemed relevant to do so”